Types of Marketing Communications

🔵Types of Marcom

🔴ATL - Above the line examples :

◾Print - newspaper, paper insert Ad

◾TV - Ad, film / serial / series sponsor

◾Radio - FM jingle Ad, jukebox sponsor

◾Outdoor - hoarding, kiosk, glowsign,

vehicle/train/plane/wall painting,

bus stop/platform/airport/ building,

rooftop/air balloon/on-sea pop up Ad

👉 YouTube free/Ad is under TTL though

its also like OOH (public media)

👉 Nation friendly branding may vary

from sector to sector like MSME,

part of foreign investment, startup

🔴BTL - Below the line examples :

◾Shelf display branding

◾Shop in shop branding

◾Catalogue distribution

◾Sample promotion

◾Cross selling promotion

◾Inshop signage

◾Inshop merchandising/decor/lightning

◾Van / stall promotion / spot sales

◾Trade marketing promotion

◾Airport/station promotion

◾Consumer offers

◾Uniform branding

◾Sales promoters

◾Rural/regional language pamphlets

🔴TTL - Through the line examples :

◾Organic

On-web like VoC, awards, CSAT, NPS

high DA rating backlink boosted SEO

Personal/funnel based email promotion

Bulk email promotion via MailChimp etc

In app / chat / web / app promotion

Whatsapp promotion

Organic promotion in FB, Insta, in, twitt

YouTube promotion

Internal referral

Community Initiative

Seminar Initiative

Telecall Initiative

Video marketing

Cross selling promotion

Value based promotion

Birthday/anniversary promotion

Fintech/ instalment promotion

Social message promotion

Existing customer in-house promotion

Existing leads in-house promotion

◾Inorganic

Paid backlink package to rank up on

Bing, Google, Yahoo/high DA rating/

search engines

Paid WhatsApp blast

Paid SMS blast

Post call notification

Google Paid Ad

Social media Paid Ad (Fb,Insta,Messngr)

in Paid Ad (Linkedin)

YouTube Paid Ad

Web alliances like Ad on job site, etc

Call centre / BPO telecall alliance

Influencer branding

Celebrity publicity

◾PR and communications

Investor relationship

B2B relationship

Vendor relationship

Service turnaround time Ad

Call centre access Ad

Generic email ID Ad (no domain block)

Industry forum presence Ad

Brand Ambassador/relationship Ad

Events sponsor like World Cup, etc Ad

Player or celebrity presence in launch Ad

Market share based Ad

Service network based Ad

Gender diversity Ad "Women in tech"

HR based Ad

Awards won in Association/contest

like "Best speed" "Gr8 place2work"